AI+ Marketing™

AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation

Strategic Impact: Learn to develop data-backed, personalized marketing strategies

Future-Focused Tools: Includes chatbots, AI content, and trend forecasting

ROI & Retention: Boost lead generation, customer retention, and innovation

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Includes:

Ideal candidates for this course:

AI Marketing Specialist. Drive AI-powered marketing campaigns by leveraging automation and personalization strategies to improve customer engagement and ROI.
Digital Marketing Manager. Lead digital marketing strategies using AI tools for customer insights, data analytics, and campaign optimization.
Customer Insights Analyst. Use AI-driven analytics to uncover deep customer insights, helping businesses tailor their marketing strategies.
Marketing Automation Manager. Oversee AI-based automation systems, streamlining processes such as customer segmentation, lead nurturing.

Prerequisites

Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.

Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other marketing tools.

Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.

Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency.

Content

Course Overview.

Course Introduction Preview

Module 1: Introduction to Artificial Intelligence (AI) in Marketing.

1.1 Understanding AI and Its Core Components Preview
1.2 Historical Context and Evolution of AI in Marketing Preview
1.3 AI Technologies Transforming Marketing Preview
1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization.

2.1 Introduction to AI in Content Marketing Preview
2.2 Personalization Through AI Preview
2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing.

3.1 AI Integration in Social Media Marketing Preview
3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics.

4.1 Introduction to AI-powered Analytics
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing.

5.1 Ethical AI Use in Marketing
5.2 Regulatory Compliance and Standards
5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy.

6.1 Strategic Planning with AI
6.2 Implementation of AI in Marketing Strategies
6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns.

7.1 Integrating AI in Multichannel Strategies
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
7.3 Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing.

1. Understanding AI Agents
2. Case Studies
3. Hands-On Practice with AI Agents

After completing this course you will be able to:

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